Universum talent list

You have been nominated for consideration

Your company has been nominated for consideration for this year's talent list in your market. We would like to invite you to a structured employer-brand assessment with our team.

This outreach campaign is managed by U Partner Global AB.

What your nomination means

Every year, Universum runs the world's largest talent survey, the CareerTest by Universum. It reaches over 500,000 students and professionals across more than 20 countries and generates 1.4 million employer evaluations each year. Universum curates the list of employers included in the survey to reflect large employers in each market, the current market situation, and evolving talent needs. Your company has been nominated for consideration for this year's list. A nomination means your company is being considered for inclusion in this year's survey, based on signals such as talent relevance and industry position. It is not an award and it does not guarantee inclusion in the survey or a position in the published rankings. Your Assessment Manager can explain the specific reason for your invitation.

  • 500,000+

    survey participants

  • 20+

    markets

  • 1.4M

    employer evaluations per year

What an assessment call is

An assessment is a structured, approximately 30-minute conversation with one of our Assessment Managers. It covers 14 questions across five areas, using a mix of multiple-choice and open-ended prompts. You will talk about your company's employer brand, how talent perceives you, your competitors for talent, and your three-year objective as an employer. It is a research conversation, not a sales call. No preparation is needed.

Your Assessment Manager is there to capture your answers, not to sell you anything. Nothing about inclusion in the 2027 ranked list is decided on this call. The research team makes that decision separately.

  1. 1Employer attractiveness
  2. 2Talent strategy
  3. 3Competitors for talent
  4. 4Universities and audiences
  5. 5The three-year objective

How it works

  1. 01

    Your Assessment Manager contacts you

    We reach out by phone or email to schedule a time that works for you.

  2. 02

    You take the 30-minute assessment call

    We walk through 14 questions with you over Microsoft Teams or a phone call.

  3. 03

    We capture and structure your answers

    We log every answer, quote, and commitment into a structured summary.

  4. 04

    We agree on the next step together

    If a benchmark and preview are relevant to you, we agree on a review meeting where they are presented.

Why Universum

Universum is the world-leading employer branding agency and research company, founded in Stockholm in 1988. For over 35 years we have run the world's longest-running talent research, the CareerTest by Universum, which powers the Most Attractive Employers rankings in more than 20 markets. Our clients use this research to understand what talent wants, benchmark themselves against competitors, and build stronger employer brands. Employers do not have to be a Universum client to be nominated or considered for the list; most listed employers are not our clients.

Read more on universumglobal.com

Who is managing this campaign

This outreach campaign is managed by U Partner Global AB, registration number 559549-8329, based in Stockholm. U Partner Global AB is part of the same company group as Universum Global AB. Within the Talent Venture Group, U Partner Global AB is responsible for sales and outreach for Talent Venture Group companies, while Universum owns the research, ranking, and employer-branding work. Your Assessment Manager is employed by U Partner Global AB and operates under a cooperation agreement with Universum.

U Partner Global AB

  • Org.nr 559549-8329
  • Stockholm, Sweden
  • Part of the Talent Venture Group

Frequently asked questions

Why was my company nominated?

Universum curates the list of employers included in its annual talent survey to reflect large employers in each market, the current market situation, and evolving talent needs. Your company was nominated for consideration based on signals such as talent relevance and industry position. Your Assessment Manager can explain the specific reason for your invitation.

Does being nominated mean we will be included or ranked?

No. A nomination means your company is being considered for inclusion in this year's survey. Whether it is included, and whether it appears in the published rankings, depends on decisions made separately by Universum's research team. Nothing about inclusion in the 2027 ranked list is decided on the assessment call.

What is an assessment call?

A structured, approximately 30-minute conversation with about 14 questions covering your company's employer attractiveness, talent strategy, competitors for talent, universities and audiences, and three-year objective. Your answers are captured into a structured summary. No preparation is needed.

How long does the assessment call take?

About 30 minutes, at a time you choose. It is a research conversation, not a sales call.

What happens with my answers?

Your Assessment Manager logs your answers, quotes, and any commitments into a structured summary. This is used to prepare any agreed follow-up, such as a benchmark and preview presentation at a review meeting.

Who is contacting me?

An Assessment Manager employed by U Partner Global AB, operating on behalf of Universum under a cooperation agreement. They introduce themselves by name and company at the start of the call.

Book your assessment call

A 30-minute structured conversation with your Assessment Manager. No preparation needed.